Facebook is a social networking website that was launched in 2004 by Harvard students, Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Recognized as the most active and most used social media site, Facebook’s online service focuses on building relations to people. The history of Facebook stems when Facebook, Harvard’s people directory was publicized online.
As of 2012, there are roughly 850 million recorded active users of Facebook, of whom majority are Americans. Used in social media marketing strategy, Facebook is the leading social networking site for business promotions.
Criticisms of Facebook
Facebook was banned in several countries including Syria, Iran, Bangladesh and China due to different assumptions. The website was closed down in some Islamic countries due to religious discrimination and issues. Moreover, Facebook was scored poorly by American Customer Satisfaction Index due to privacy problems, inconsistent interface and issues on spams. A study revealed that Facebook can be very addictive and can affect performance. The result comes as no surprise when 50% of British employers have banned Facebook in the workplace. Facebook was associated to poor productivity and low worker performance. Facebook has also been linked to relationship problems. Meanwhile, many Facebook users have expressed their discontent about the recent Timeline page of the site.
Politics and Facebook
The social impact of Facebook is explicitly shown. Facebook has been a consistent channel for many users in keeping in touch with friends and family using their laptops and mobile devices. The viral reputation of Facebook has created few stories that some long lost people were reunited through it. In United States, Facebook actively takes part in political debates and other politics-related activities. Politicians, its supporters and youth view the website as an essential medium in voicing opinions and views.
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
TumugonBurahinI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
TumugonBurahinI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
TumugonBurahin